It accurately predicts how visitors see and navigate on a website and what they focus on the most. This allows you, the website owner, to arrange the elements of your website in a way that maximises conversions. In other words, you can see exactly where your main call to action should go – the bull’s eye of your visitors’ attention. If that’s your visitors’ bull’s eye of attention. And if you want to get technical, we used a convolutional neural network, which we then customised with real-world design elements to create AI Heatmap.

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