You can find a number of in-built integrations in the website settings: Google Analytics, Hotjar, Facebook Pixel, etc.
Any other third-party tools and widgets can be added via Google Tag Manager or by simply using a custom code.
There are two ways to add a custom code to your Zyro website:
Whether the code should be added to the <head> or the <body>, depends on the integration itself; its developers usually specify that.