You may have heard a lot of buzz about search engine ranking and SEO (search engine optimisation). To put it very simply, SEO is based on the tweaks you can make to your website and content to make sure it appears on search engines. In other words, good SEO means high search engine rankings.

Here are some tried and tested recommendations to get your website up and running on the most popular search engines like Google.

Table of contents

Write great content

Having high-quality content on your website is one of the best ways to increase traffic and improve your search ranking. Make sure you include plenty of keywords and try to steer clear of mistakes while addressing the specific needs of your target audience. It's also worth including valuable links to both internal and external content.

Zyro blog: How to write website content that gets noticed

Update meta titles and descriptions

Meta titles and descriptions help search engines understand the content of a webpage. They are usually displayed in search engine results (like the following image):

Read more about meta titles and descriptions at Zyro

Choose your keywords

If you want to rank your site with a specific keyword, you need to have it on your website, whether it’s in texts, meta titles or descriptions (ideally all three).

Learn how to use header tags for SEO

Take care of the visuals

SEO isn’t just about written content, it's also about images:

Use Google Search Console

Don't forget to create a Google Search Console account. It is a free service that helps you monitor and troubleshoot your website’s appearance in the search results.

To improve local ranking on Google, you can also create a Google My Business account. Providing and updating business information in Google My Business can help enhance your presence in the Search and Maps.

Get more backlinks

Backlinks — links from other sites to yours — are one of the most heavily weighted Google ranking factors. Incoming links to your website from high-authority domains improve your credibility, bring in traffic and improve your search ranking.

To sum up, good SEO requires a bit of work and TLC 😊

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