Discount coupons are special codes that customers enter at checkout to get a discount. A discount code can be any combination of letters and/or numbers or a word. You can use your own codes or let the store generate them for you.

You can create discount coupons for:

  • a fixed value discount (e.g. $5 off)

  • a percentage discount (e.g. 10% off)

  • a free shipping discount

  • a combination of a discount and free shipping on specific products and categories.

You can also specify the number of times a discount code can be used, a minimum order amount before the code can be used, the customers for who the code is valid, and to which products or categories the discount can be applied.

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How discount coupons work

The coupon field is displayed on the cart page below the order total. Your customers can click on Redeem your coupon link to access it.


Customers can apply only one coupon per order. The discount amount is deducted from the order subtotal – a total cost of all items in the cart excluding taxes and shipping.

Creating a discount coupon code

In the Online store settings, go to Marketing → Discount CouponsAdd New Coupon, and enter a Name for your coupon:


Enter an alphanumeric Code for your coupon or use the code generated by your store:


Select the Discount type – discount, free shipping, or discount + free shipping:


Enter the discount Value and choose between a percentage or a monetary value:


Choose the day from which the coupon should be active:


Choose the day the coupon should expire:


Note: The coupons are activated at 00:00:00 and deactivated at 23:59:59 UTC: if you set a discount coupon to start on January 1, it activates at 00:00:00 UTC on January 1. If you set the discount coupon to end on January 2, it will expire at 23:59:59 UTC on January 2.

If the code should apply to specific orders, products, or customers, click No limits and define the coupon limits:


Click Save.

Adding coupon restrictions

In the Online store settings, go to Marketing → Discount Coupons → open the coupon to edit it, and click No limits:


Here you can configure which orders, customers, products, or product categories the coupon should apply to:


When you have defined all coupon limits, click Apply.

Orders over a specific amount

If you want customers to spend a minimum amount to qualify for the discount, select Subtotal over in the Orders section and enter a minimum subtotal amount:


Specific customers

If you want to define what customers can use your coupon, you can set it up in the Customers section by selecting one of these:

  • All customers. Anyone can apply the code.

  • Repeat customers. Those who placed at least one order with Paid status and are signed in your store qualify for the discount. You can send such coupons in Order Confirmation emails as a bounce-back offer that encourages people to return to your store for another purchase or reward your regular customers with a special discount.

  • New customers. Those who haven’t yet ordered in your store can use the code. You can promote these coupons right in your storefront or send them in Abandoned Cart Recovery emails to drive sales and increase conversion rates.

Number of uses

To restrict the discount usage, select one of these:

  • Unlimited. Customers can apply the code numerous times.

  • Once per customer. Each customer can apply the coupon only once with the same email at checkout. The same person will be able to use the code several times if they provide different email addresses for each order at checkout.

  • Single use. The coupon will expire as soon as a customer places an order with this code. You can use these coupons for making personalized special offers to your customers.

Specific products

In case you want to clear out some excess inventory or boost sales of seasonal items, you can create coupons that should apply to specific products or categories. Click Limit by product or Limit by category to select items that qualify for the discount:


Offering discounts on specific products may also encourage shoppers to add other items to their shopping carts, as even small savings can result in big spending.

Modifying existing coupons

To change the details in an existing coupon, go to Marketing → Discount Coupons and place a checkmark next to a coupon that you want to update. Click Modify above the list of coupons:


Modify the coupon code settings:


Click Save.

Managing discount coupons

You can manage coupon codes on the Marketing → Discount Coupons page. Here you can filter coupons by:

  • name

  • code

  • discount type

  • time of life

  • availability

  • a number of uses.

Click on the number in the Uses column, you’ll see a list of orders that were placed with this code.

Filters help you quickly check what codes are used more often than others, which coupons are active at the moment, and which ones have already expired and more.

In case you want to stop the coupon usage for the moment and keep it for another promotion, you can pause the code and reactivate it later:


Additional resources

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