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Online store (Business plan)
Business Plan: How to Create an Online Store
Business Plan: How to Create an Online Store

Learn how to create an online store with the Business plan

Updated over a week ago

Before you begin

To create an online store, you need only three things:

  1. A Business plan – it's necessary for your e-store to be hosted on the Internet

  2. A website template – it's like a skeleton of your soon-to-be website; all our website templates are easily customizable

  3. A domain name – it's your website's address

How to Create an Online Store

Step 1 – Connect Your Website Template to Your Business Plan

Once you select a website template that suits your needs, connect it to your Business plan.


  • The domain can be connected anytime later

  • Connecting a domain publishes your website, i.e., makes your website publicly available to everyone

  • If you've accidentally published your website, you can simply disconnect the domain from your website template

Step 2 – Set Up the Online Store

Once your website template is connected to your Business plan, open the website editor and enable the online store platform – it will give you access to the store management area.

Step 3 – Create Products

The online store supports the following types of products: physical, digital, services, donations, and appointments. To add products, go to the Products section in your store management area.

Step 4 – Display Products on Your Website

Once you add products, they are not automatically displayed on your website: remember to add product sections to the preferred website pages.

Step 5 – Enable Payments

In your online store, you can enable two types of payments: online payments and manual payments.

Step 6 – Set Up Shipping

To set up shipping methods, go to the Shipping section in your store management area.

Step 7 – Check the General Store Settings

In your store settings, check the following:

Step 8 – Check the Shopping Bag Settings

You can enable or disable the shopping bag in your website's header settings within the editor. For example, if you have just one product to sell, you can disable the shopping bag which automatically enables express checkout. This way, your clients can buy one product at a time and are instantly redirected to the checkout page (they would skip the “Shopping bag” step).

To change the shopping bag language, go to the Checkout section in your store management area.

Step 9 – Customize the Template to Match Your Brand Style

Remember to personalize your website. If you're not sure where to start, you may follow these guidelines: How to customize a website template

Step 10 – Check the SEO Settings

SEO stands for Search Engine Optimization. In short, SEO is about how well your website performs in search engines like Google. It depends on many various factors: speed, mobile optimization, keywords, quality of your content, and so on. Learn more: SEO settings, Product SEO settings 💡

Step 11 – Publish Your Website

Once you're ready, go ahead and publish your website! If you're eager to declare your online presence, but there's still some work to do, you may publish only the landing page (“Coming soon”).

Step 12 – Grow Your Business

To make your business more visible than ever, use marketing tools, such as:

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