When you enable product filters, store visitors can use them to refine their search within your store. They can filter your products by prices, categories, availability, special offers, brands, colors, and sizes, to name a few. When you update your products with new product qualities, you instantly get more filters.

If you run a multi-brand store with a diverse inventory of 50+ items, the filters are just what you need to provide an excellent shopping experience to your clients and grow your sales!

Note: Product search and filters are available with Advanced store plans. Learn how to upgrade your subscription 🚀

Table of contents

Enabling filters

From your Store Manager, go to Settings → Product filters and click Enable filters.

Enable filters

The store enables a list of filters that are most relevant to your catalog based on the information about your products like price, stock level, category, options, and attributes:

Suggested filters

For example:

  • If you use categories for grouping your items, you’ll get a Categories filter.

  • If your products have sale prices and stock levels specified, On sale and In stock filters will be enabled.

  • In case your products have common options like sizes and colors, the store will create Size and Color filters for you.

  • If you have added brand names as product attribute values, they will become a Brand filter.

If you don’t see the filter you want among the suggested options, you can manually add filters to create the best filtering tool for your buyers.

The enabled filters appear within your own categories – visit a product category and click Refine by to see the filter panel:


Adding new filters

To add a new filter to your store:

1. From your Store Manager, go to Settings → Product filters.

2. Click Add Filter Criteria. Here you may find some filters that match fewer products but can also be useful to your buyers.

3. Click Add, then enable the newly added filter.

Add new filter

Pay attention to the recommendations on improving the filter to match more products. In case no filters are suggested on this page, it means that the store could not find more filtering criteria for your items. So, you will need to create them by adding new product attributes or options.

Let’s say you sell books with different covers but haven’t specified their types yet. To create a Cover type filter, you need to:

1. From your Store Manager, go to Settings → Product Types.

2. Create a product attribute that your products will share:

Create product attributes

3. Go to your CatalogProducts and click Edit on the product, which should be filtered by this attribute.

4. Open the Attributes tab and fill in values to the attribute field for each product; then save the changes.

Fill in attribute values

Note: Attribute names and values spelled identically will be treated as a single filter. If they differ in case or spacing, they will be treated as different filters.

5. Proceed to Settings → Product Filters and click Add Filter Criteria.

6. Add the created attribute as a new filter:

Add a new filter

A list of checkboxes with the attribute values is now available to your customers in the filters panel.

Filters in storefront

As you create new attributes and options for your products, new filtering options will be available to you on the Product Filters page.

Managing filters

You can remove and sort filters to create the perfect filtering tool for your clients.

From your Store Manager, go to Settings → Product filters. Switch the toggle to the Disabled state on the filter.

Disable filters

To remove the unnecessary filter, click Actions → Delete on the filter.

Delete filter

To change the order of filters in the storefront, click Actions → Sort on the filter and drag-and-drop filters to sort.

Sort filters

The order of filtering options will change both in your Store Manager and on your live website.

Expanding filters in categories

By default, the filter panel is collapsed and customers have to click on the Refine by link to see the list of category filters in your online store. You can, however, display the panel right away on the category page. This way, customers will see all the filters at once. Customers can always hide the filter panel by clicking on the Refine by link.

Here is an example of how the expanded filter panel would look like the moment a customer opens a particular category in your store:


Currently, the filter panel cannot be expanded on your storefront page, but it is still available there by the click on Refine by.

To expand product filters:

1. Go to Design.

2. Scroll to Storefront navigation & colors.

3. In the Product filters section, select Expand in the drop-down menu.

The changes will be saved automatically. If you decide to not show the expanded filter panel, you can collapse it again in the Design menu in your Store Manager.

Using filters to increase sales

With product filters enabled, you can improve your customers’ shopping experience and boost up your sales. Filters in your store use a smart algorithm that:

  • Indicates how many products fall under a particular filter

  • Updates the filter count each time a new filter is applied

  • Automatically hides the unavailable options as your products get sold to avoid searches with zero results

  • Allows customers to choose multiple options at once for better product comparison

Your customers will appreciate your big catalog better, as they can easily navigate it and quickly discover the products they want to buy.

Did this answer your question?