Subtitles are short texts displayed in the product list and on the product details page in your store. They allow you to highlight important information about the product, like:
Promotion information
Product target audience
Ingredients (e.g., for restaurants)
Free shipping availability
Note: Subtitles are available with Online Store and Advanced Store plans.

Table of contents
Add subtitles to products
To add a subtitle to a product, do this:
1. From your store manager, go to Catalog → Products.
2. Click Add New Product or choose a product from the list.
3. Scroll down to the Add product subtitle field and click on it.
4. Enter the subtitle for your product.
5. Click Save.
Choose how to display subtitles
By default, subtitles are displayed on your product list as fixed, always visible text. But you can choose to display these short descriptions only if your customer hovers a mouse over the product picture in the grid. Otherwise, the subtitles will be invisible in your storefront:

To toggle how subtitles are displayed in your product list, do this:
1. In your store manager, go to the Design section.
2. Scroll down to Product Card details and layout.
3. In the Product subtitle drop-down menu, choose Show or Show on mouse hover. The changes will be saved automatically.
Choose where to display subtitles in your store
By default, subtitles are displayed in your product list. Another place where customers see them is on your product details page:

It is possible to display subtitles only in the storefront or only on the product details page.
To turn off subtitles on the product details page, do this:
In your store manager, go to the Design section.
Scroll to Product Page layout.
In the Sidebar section, find and untick the Product subtitle checkbox. The changes will be saved automatically.
To turn off subtitles in your storefront:
In your store manager, go to the Design section.
Scroll down to Product Card details and layout.
In the Product subtitle drop-down menu, choose Do not show. The changes will be saved automatically.
Delete product subtitles
1. From your store manager, go to Catalog → Products.
2. Choose a product from the list.
3. Scroll down to the subtitle section.
4. Delete all the text in the text field and click Save.
