All text elements on your website are categorized as headings (titles and subtitles), paragraphs (descriptions), or navigational items (links). If you're not sure about the style of a particular text element, click on it and select Edit text. You'll see the current text style in the toolbar:
It matters how your text is stylized, because:
Headings help website visitors and search engines to read and better understand texts within your website: that's why it's crucial to use keywords in headings
Headings define which parts of your content are important, and show how they're interconnected
There are six levels of headings: from Heading 1 (H1) to Heading 6 (H6), with H1 being considered the most important. Here's how you can exploit the headings hierarchy:
Use H1 for titles that should also include your main keywords
Use H2 to break up your content into sections, using similar keywords to the H1 tag
Use H3 to break up the content into smaller sections
So, if you set Heading 1 as a text element's style, the text will automatically have a <h1> tag in your website's code:
Remember to use your best keywords there: this will make search engines love your website even more! 😍
NOTE: You can also customize text styles globally or locally