To be honest, you can get on Bing without doing a thing. Like many other search engines, Bing uses special bots that crawl the web and find websites naturally Once a website is crawled, the bots decide if it's good enough to be indexed. If a website is crawled but not indexed, it can still be improved and optimized for search engines to include the site in the index.

Before you begin, check out the following articles:

  • Zyro's SEO tools — change meta titles and descriptions of your pages; add alt text to your images.

  • Favicon — add a little icon that's shown in the browser tab next to the page title.

  • Link preview image — set an image that's shown when your website is shared on social media platforms.

  • Using header tags for SEO — use your best keywords in the headers across your website.

Other things to check:


Backlinks are a very valuable metric that allows your website to acquire high positions in search engines. The more websites link to your site, the more popular it gets! The best way to get backlinks is to create authentic and high-quality content.

Bing recommends putting at least one high-quality link on every page of your website (if relevant). High-quality links are links to such pages that are crawled and indexed. If the page appears on the first page of search results, it's even better!

If you get your links added to other trustworthy websites which would direct organic traffic to your site, Bing will definitely reward it. Just remember that any abusive means to boost backlinks (e.g., link farms or link spam) can highly harm your website's performance in search engines.

When adding links to your website, always hyperlink text, buttons, images, or other elements, and never use “naked” links.

Also, remember to set any paid or advertisement links on your site as “nofollow”.

Browser compatibility

Make sure your website looks good on Chromium-based browsers: Microsoft Edge, Brave, Yandex, etc.

Bing Webmaster Tools

Add and verify your site to Bing as per this instruction. Then, submit your website's sitemap to Bing by following these steps. Zyro automatically generates and updates your sitemap for you – find it by typing the in the address bar of an internet browser.

You can also submit specific URLs (e.g., of recently updated pages) to Bing as per this instruction.

We highly recommend going through the Bing Webmaster Guidelines to learn more about submitting a website to Bing 💡

What to avoid

  • Duplicate content

  • Low-quality content

  • Little or no content

  • Broken links

Additional information:

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