Google Ads lets you target the type of customers you want, and filter out those you don't. Learn more: What you need to know about online marketing
To set up your Google Ads campaign, follow these steps:
1. Open this link to create a new campaign.
2. Choose your main advertising goal.
3. Insert your business name. This way, Google Ads will show your ad if people search for your business name.
4. Specify where people are taken to after they click on your ad. Add a link to the most relevant page of your website. It can be your homepage or a more specific page.
5. Google Ads will check if the Google Analytics integration is added to your website. If it's not, you'll be asked to set it up. You can also skip this step, and integrate Google Analytics later. Only remember that without Google Analytics, you won't be able to view and analyze such data as:
Visits to the most important pages
Percentage of new visits from ads
Time spent on your website
The number of pages visited
6. Create your ad:
Insert three headlines and two descriptions. Headlines should be short and catchy, meanwhile, descriptions should describe your products or services in more detail. Learn more: How to write effective Google Ads
(optional) Insert your number to let potential clients call you:
Add some keyword themes so that Google would show your ad for similar searches. You can also add negative keyword themes later. Learn more: Google Ads: Keyword themes
Select in what language you want to advertise.
Select the geographical location where your ad should be shown. Learn more: Google Ads: Location settings
Set your budget. You only pay for clicks on your ad: depending on the day, you might spend less or more than your daily average. But over the month, you won't pay more than your monthly max. Learn more: Google Ads: Costs and Payments.
7. Review your campaign and make sure everything's correct. You can edit the campaign details if needed.
8. Finally, confirm your payment information and submit your campaign.
Once you create an ad campaign, Google reviews it and decides whether to approve or disapprove your ads. If your ad is disapproved, you can modify it so that Google would approve it. It's highly recommended to follow these guidelines: Google Ads policies 💡