Keywords are important for SEO because they help search engines understand the content and context of a webpage. By including relevant keywords in the content, metadata, alt tags, and URLs, website owners can signal to search engines what the page is about, making it more likely to rank well for relevant queries.
It is important to thoroughly select your keywords and not to use them excessively (i.e., you should not mention the same keywords in the content, meta information, and alt texts of the page), because this can harm your website's SEO. Learn more: Keyword stuffing
Within the builder, open the page SEO settings. Here, you may add up to three keywords for each of your website pages:
To add keywords to your product pages, refer here: Product SEO Settings